Custom pillows in our shop are offered as "single-sided" or "double-sided." For single-sided pillows, a natural solid fabric is used on the back for a more economical style. For double-sided pillows, the same designer fabric is used on the front and back, which can make the pillow more expensive.
Double-sided pillows offer the most custom finish. With this style, there is no "front" and "back" that requires the pillow to be facing a certain way. And when the pattern allows it, the pattern will match at the seam providing a seamless finish to your pillow. For large pattern repeats or more whimsical patterns, this pattern match may not be possible, but choosing double-sided still provides the most designer look to your decor.